Campaign details
Brand/Sponsor: Hornbach
Title: #HELDENKRANZ / CROWN OF GLORY
Campaign Cost: $100,000-$1 million
Campaign Scope: National
Advertising Agency: HEIMAT, Berlin
Product Type: DIY Home Improvement Superstores
Campaign Start: 06/14/2016
Campaign Ends: 07/10/2016
Campaign Ran: Germany, Austria
Campaign Description: Engagement campaign
Campaign Summary
2016. The UEFA European championships. A big party for all football fans, but a big problem for HORNBACH: Customers were in the football fever, forgetting about their other passion: DIY. So when all brands tried to reach HORNBACH's target group by celebrating football, HORNBACH did not. Instead,...