Campaign details
Brand/Sponsor: Hornbach
Title: Man Cave
Campaign Cost: standardized_format
Campaign Scope: international_core
Advertising Agency: HEIMAT, Berlin
Product Type: Brand Campaign
Campaign Start: 01/26/2016
Campaign Ends: 03/04/2016
Campaign Ran: Germany, Austria, Switzerland, Netherlands, Sweden, Czech Republic, Slovenia
Campaign Description: Branded Content Initiative
Campaign Summary
Brands are usually tangible in touchpoints like communication or in-store-experience. But when it comes to webshops, most brands lose their uniqueness and become all the same. The big question for HORNBACH – the most distinguished DIY store in Germany well-known for its manic passion for projects:...