HBO: Suited/UNTAGGED Partnership

This case study explores how HBO, an American premium cable and satellite television network, launched a regional campaign in the US to promote its documentary series, 'Suited', which follows tailors who help find suits for gender non-conforming and transgender clients.

Campaign details

Brand/Sponsor: HBO, Suited

Title: Suited/UNTAGGED Partnership

Campaign Scope: Regional

Campaign Cost: low-budget (under $100,000)

Advertising Agency: HBO Multicultural

Product Type: Television, documentary

Campaign Start: 06/09/2016

Campaign Ends: 06/20/2016

Campaign Ran: USA

Campaign Description: pro-social

Campaign Summary

HBO's documentary "Suited" follows the bespoke tailors at the Brooklyn-based venture Bindle & Keep as they outfit gender non-conforming and transgender clients searching for the perfect suit. Exploring the personal experiences of Bindle & Keep's clients, "Suited" thoughtfully adds to the ongoing conversation of modern identity and gender by highlighting the power,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands