Campaign details
Brand/Sponsor: HBO, Suited
Title: Suited/UNTAGGED Partnership
Campaign Scope: Regional
Campaign Cost: low-budget (under $100,000)
Advertising Agency: HBO Multicultural
Product Type: Television, documentary
Campaign Start: 06/09/2016
Campaign Ends: 06/20/2016
Campaign Ran: USA
Campaign Description: pro-social
Campaign Summary
HBO's documentary "Suited" follows the bespoke tailors at the Brooklyn-based venture Bindle & Keep as they outfit gender non-conforming and transgender clients searching for the perfect suit. Exploring the personal experiences of Bindle & Keep's clients, "Suited" thoughtfully adds to the ongoing conversation of modern identity and gender by highlighting the power,...