Flowr: Art & Science

Flowr, a cannabis company, launched a campaign in Canada to advertise its premium, high-THC strain, BC Pink Kush.

Campaign details

Brand: FlowrAgency: Zerotrillion

Campaign Summary

In the notoriously tight regulations of Canadian cannabis, there's very little brands can say about their products. You can't talk about effects, feelings, vibes, impressions, quality, or differentiators. Not much left, eh?

So when Flowr asked us to advertise its premium, high-THC strain BC Pink Kush, we did extensive personal product testing, and that sparked an idea. Instead of focusing on what we couldn't say, we developed a campaign of assets that speak for themselves.

You see, Flowr's approach to growing top-of-the-line cannabis is blending art and science. They employ...

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