Campaign details
Brand/Sponsor: Cornetto
Title: Cornetto Love Notes
Campaign Cost: $100,000-$1 million
Campaign Scope: local
Advertising Agency: PHD Shanghai
Product Type: PS12 food, non-retail (grocery items, baby food, snacks, confections)
Campaign Start: 05/20/2016
Campaign Ends: 06/21/2016
Campaign Ran: China
Campaign Description: brand rejuvenation
Campaign Summary
It takes 520 seconds for a Cornetto ice cream to melt. So what better day than to leverage this than the 'new' China day of love – May 20th? Five-Twenty (wu, er, ling) sounds like 'I love you' in Chinese, and we uncovered a sweet...