Cornetto: Love Notes

This case study explores how Cornetto, a frozen dessert brand manufactured by Unilever, launched a local campaign in China to help teenagers deliver their 'love confessions'.

Campaign details

Brand/Sponsor: Cornetto

Title: Cornetto Love Notes

Campaign Cost: $100,000-$1 million

Campaign Scope: local

Advertising Agency: PHD Shanghai

Product Type: PS12 food, non-retail (grocery items, baby food, snacks, confections)

Campaign Start: 05/20/2016

Campaign Ends: 06/21/2016

Campaign Ran: China

Campaign Description: brand rejuvenation

Campaign Summary

It takes 520 seconds for a Cornetto ice cream to melt. So what better day than to leverage this than the 'new' China day of love – May 20th? Five-Twenty (wu, er, ling) sounds like 'I love you' in Chinese, and we uncovered a sweet...

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