Centre for Addiction and Mental Health: This is Sean Hill’s brain

The Centre for Addiction and Mental Health(CAMH), a global leader in brain mapping, launched a campaign in Canada and the US to secure funding from donors and increase understanding of mental health to develop effective, personalised medicine.

Campaign details

Brand: CAMH, Centre for Addiction and Mental HealthAgency: Zulu Alpha Kilo

Campaign Summary

The Krembil Centre at the Toronto-based Centre for Addiction and Mental Health (CAMH) is a global leader in brain mapping. To kick start fundraising, high-net-worth potential donors were directly invited to meet the 'brain' behind the innovation, Dr. Sean Hill. Introduced with an artistic scan of his own brain, an accompanying book explained the scan's potential: a better understanding of mental health in order to build fully personalized medicine. The result was a response rate 60x industry average.

Campaign Goals

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