Carnival Cruise Line: "Fun Voyage!"

This case study explores how Carnival Cruise Line, a subsidiary of the American-British company Carnival Corporation & plc, launched a national campaign in the US to make planning and booking a cruise as pleasurable as the cruise itself.

Campaign details

Brand/Sponsor: Carnival Cruise Line

Title: "Fun Voyage!"

Campaign Cost: $1-5 million

Campaign Scope: National

Advertising Agency: SapientNitro

Product Type: Cruises

Campaign Start: 02/03/2016

Campaign Ends: 08/31/2016

Campaign Ran: USA

Campaign Description: brand rejuvenation

Campaign Summary

We set out to make planning and booking a Carnival cruise vacation online as pleasurable as the cruise itself. If you've gone through any cruise line's site, you know that's a massive task. Luckily, we had a plan. It's called "Fun Voyage." Simple, seamless, forward and fun are its pillars and each informed...

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