Call of Duty: Black Ops III: TheRace from Reveal To Beta
After 12 years and over 175 million copies of the Call of Duty franchise sold, Activision was looking to address its fans on a more personal level with the latest game. We set out to create a yearlong campaign that delivered a series of high profile events starring top COD influencers, the game developers and the franchise's fans. Our strategy paid off with an unprecedented level of consumer engagement with COD at key moments, from reveal to multiplayer demo.
Marketing Context:
Black Ops III, the latest in the COD...