Burger King: The most famous griller in Peru

Burger King, a fast food chain, generated buzz among people in Peru by encouraging celebrities to compliment its burgers.

Campaign details

Brand: Burger KingAgency: McCann Lima

Campaign Summary

Burger King Peru wants to conduct a campaign based on celebrity endorsement, which will generate a lot of buzz among Peruvians. To differentiate ourselves from our competitors, we want to go beyond influencers and local celebrities and work with international celebrities. But this is Latin America we're talking about — a region where budgets aren't huge.

To achieve our goal, we decided to use CAMEO, an app that allows you to ask different celebrities for personalized messages and then share them with your friends, all for an affordable...

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