Campaign details
Brand: Burger KingAgency: Viacom Velocity
Campaign Summary
For Burger King's inaugural VMA partnership, MTV architected a mobile-first, technology-infused branded content series that captivated fans through a sequence of breakthrough creative moments throughout the show.
MTV delivered A-list rapper, Lil Yachty, to star in this content series alongside The King, as the duo embarked on a unique experience as they arrived in style to the show, prepped for their debut, and delivered a one-of-a-kind performance. The content prompted fans to unlock exclusive rewards through pop art-inspired QR codes, leading to a musical moment in AR –...