Campaign details
Brand/Sponsor: Budweiser
Title: America is in Your Hands
Campaign Cost: $1-5 million
Campaign Scope: National
Advertising Agency: Anomaly
Product Type: Alcohol - Beer
Campaign Start: 05/09/2016
Campaign Ends: 11/25/2016
Campaign Ran: USA
Campaign Description: Seasonal Campaign
Campaign Summary
For summer 2016, Budweiser tasked us with bringing the brand out of the Americana Museum and into the hands of young beer drinkers during the biggest selling period of the year - Summer.
Marketing Context
There are few brands that conjure an image of Americana quite like Budweiser. Founded in...