Campaign details
Brand: Avocados From MexicoAgency: LERMA
Campaign Summary
Homemade Cinco gave America the necessary tools to celebrate Cinco de Mayo from home during a socially distanced 2020. The campaign offered recipes inspired by common household ingredients and gave the option of ordering items from the website. Results were incredible. #HomemadeCinco was the most mentioned hashtag of the day.
Campaign Goals
- Take over Cinco de Mayo conversations on social media
- Take over Cinco de Mayo conversations on social media,Increase brand awareness and
- Increase brand association with Cinco de Mayo.
Marketing Context
COVID-19 forced the agency and the...