Avocados From Mexico: #HomemadeCinco

Avocados From Mexico, an avocado brand, launched a campaign in the US to increase brand awareness, increase brand association with Cinco de Mayo and take over social conversations surrounding it on social media.

Campaign details

Brand: Avocados From MexicoAgency: LERMA

Campaign Summary

Homemade Cinco gave America the necessary tools to celebrate Cinco de Mayo from home during a socially distanced 2020. The campaign offered recipes inspired by common household ingredients and gave the option of ordering items from the website. Results were incredible. #HomemadeCinco was the most mentioned hashtag of the day.

Campaign Goals

  • Take over Cinco de Mayo conversations on social media
  • Take over Cinco de Mayo conversations on social media,Increase brand awareness and
  • Increase brand association with Cinco de Mayo.

Marketing Context

COVID-19 forced the agency and the...

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