Ambitious about Autism: The world has turned upside down

Ambitious about Autism, a charity, launched a storybook that explained lockdown to children affected by autism in the UK to better support them and their families during the pandemic.

Campaign details

Brand: Ambitious about AutismAdvertiser: Ambitious about AutismAgency: Red Brick RoadCountry: UK

Campaign Overview

A world turned upside down

For children affected by autism and their families, lockdown has been especially difficult. Ambitious about Autism needed emergency funds to support them.

Strategy

There were two challenges. First, charity donations were generally suffering during lockdown. Second, there is little awareness of autism and the urgency of its difficulties in the pandemic.

Red Brick Road, working with m/SIX, Words by Design and Kinetic Worldwide, needed to translate these struggles in a way that people...

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