Campaign details
Brand: Almond Board of CaliforniaBrand owner: Almond Board of CaliforniaLead agency: PHD ChinaContributing agency: Ruder Finn ShanghaiCountry: ChinaIndustries: Savoury snacks, potato chipsMedia channels: Events & experiential, Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
With the US-China trade war pushing almond import tariffs to 50%, the cost of almonds was skyrocketing and the domestic competitive scene worsening for the Almond Board of California. Quirky local nut and fruit purveyor 3 Squirrels was hot on...