Allstate: #SendBadLuck

This case study describes how Allstate Insurance, one of the largest US insurers, increased brand affinity and sales by creating a meaningful social experience during the 2014 World Cup.

Allstate: #SendBadLuck

Agency: Leo Burnett

Objectives

With this campaign Allstate wanted to create a meaningful social experience during the World Cup to leverage fan passion for soccer and increase brand affinity. Specifically, the brand had the following objectives:

Communication: Generate awareness and increase affinity for the brand

Marketing: Drive social engagement

Commercial: Deliver solid business results (quotes/sales)

Strategy

To make the most out of its limited budget, Allstate knew it had to find a way to credibly insert the brand into the soccer conversations that would naturally occur during the tournament. Knowing super fans would be tweeting and posting about...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands