Campaign details
Brand: AldiBrand owner: AldiEntrant company: McCann ManchesterMedia: UM ManchesterMarket: United KingdomSector: Supermarkets & grocery storesMedia channels: Cinema, Direct marketing, Merchandise & free gifts, Mobile & apps, Newspapers, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio,. Social media, Television, Video on demandBudget: Over 20 million
Executive summary
At Christmas, Aldi faced a unique challenge. The famously low prices that drove growth for most of the year were suddenly a weakness, with shoppers trading to mainstream supermarkets in an effort to bring...