Alcohol. Think Again: I Need You To Say No

Alcohol. Think again, a public education programme, relaunched its campaign Parents, Young People and Alcohol to encourage more parents in Western Australia not to supply alcohol to their children under the age of 18.

Executive Summary

'Things were different in my day'

It's a familiar and annoying expression we've all rolled our eyes at at some point.

But, in the most ironic of twists, it was the quote that led us to an original solution for reducing the prevalence of underage drinking.

By drawing from parenting of the past and connecting it to parenting of the present, we found a way to remind parents of their most important obligation to their children - to be a parent.

And it worked! With over 11,000 WA parents deciding to put away the booze and protect their...

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