Al Jazirah Ford: Decision Impossible

Al Jazirah Ford in Saudi Arabia ran a social media campaign during Ramadan to drive sales in a challenging market, and increase its Twitter and YouTube followings.

Campaign details

Brand: Al Jazirah FordBrand owner: Al Jazirah Vehicles AgencyLead agency: FP7 McCann RiyadhContributing agency: MagnaMarket: Saudi ArabiaIndustries: Online video, Social media, Websites & micrositesMedia channels: Automotive industry (general)Budget: Up to 500k

Executive summary

In the Kingdom of Saudi Arabia (KSA) the economy and consumer confidence are in the doldrums. Between 2017-2019 (Q1) new car sales declined by almost 55%. Japanese and Korean brands retained market shares with deep discounts. Low fuel economy and resale value perception harmed American brands like brand Ford.

Ramadan...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands