Akbank: The walking conversion

Akbank, a Turkish financial services organisation, launched a recruitment campaign on social media platforms, successfully gathering eligible candidates.

Campaign details

Brand: AkbankLead agency: HypeRegion: EMEA

Strategy

Objective

As Akbank, we've been investing heavily on performance marketing channels to gain new customers, increase our credit card and loan sales or to grow the number of active mobile app users for years. Through these years, we've develop many winning strategies and we've kept embracing the newest and most effective ad technologies to find the reach the right audience. But this time, we've decided to use this know-how as well as technologies to find the new team member. Locally, if not globally, this was the first...

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