Airbnb’s formula for generating insights

Understanding consumer wants and need is vital for Airbnb, the peer-to-peer online accommodation platform, as it seeks to provide the best possible experiences for the guests and hosts using its service.

Judd Antin is charged with generating actionable insights through understanding the 200 million travelers who have used Airbnb, the peer-to-peer online accommodation service, to find their perfect home away from home.

In fact, the platform's Director/Research can call on a team of 57 experts to help fuse a unique tranche of digital user data – which also encompasses three-million listings across 65,000 cities in 191 countries – with in-depth qualitative insights to influence everything from tiny details on the brand's website to introducing new products and services.

"We are asking questions at Airbnb on our research team like, 'What should...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands