Campaign details
Brand: Air TransatBrand owner: Transat A.T.Entrant company: Sid Lee Media, MontréalMarket: CanadaSector: AirlinesMedia channels: Competitions & contests, Integrated, Newspapers, Online display, Online video, Other & ambient media, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Social mediaBudget: 500k - 1 million
Executive summary
Every year in Canada, 40% of workers do not take all of their vacation days. Each February, airlines fight to convince Canadian to take their vacations with them. Air Transat decided to differentiate itself by attracting exhausted Canadians with a Vacation...