Campaign details
Brand: Air DolomitiBrand owner: LufthansaAgency: OgilvyMarket: Italy
Executive summary
Air Dolomiti’s objective was to increase bookings for leisure travel, but without starting a price war against other low-cost carriers.
The solution was Passion on Board: a data-driven campaign that matched people's passions with the airline's destinations. It suggested destinations to travellers and presented them as unmissable experiences.
Showing the right message, to the right people at the right time, this approach led Air Dolomiti to achieve amazing results, surpassing all KPIs, and meeting the objective of increasing leisure bookings over business...