This article is part of the January 2021 US Spotlight series, “Marketing in a polarized nation.” Read more
I got the assignment to write this article in mid-December 2020. Vaccine rollouts had begun, and social feeds were full of hopeful images of medical workers getting shots in their arms. In spite of ongoing legal attempts to question the presidential election results in the US, the divisiveness of 2020 was receding as Joe Biden’s win was confirmed again and again, despite numerous bogus legal challenges attempted by the Trump campaign. After a tumultuous four years, Biden messaged about unity and...