Meat & Livestock Australia: Delivering effectiveness through strong and enduring relationships

This case study explains how a long term partnership between Meat & Livestock Australia, a trade body, and its agencies has created long term success for the industry.

Meat & Livestock Australia: Delivering effectiveness through strong and enduring relationships

Meat & Livestock Australia

Executive summary

Clients must be accountable for facilitating strong and enduring relationships with their agencies in order to produce the best work possible. Today's way of 'divorcing' your agency rather than 'going to counselling' is indicative of a disposable-minded generation. It epitomises all that is wrong with our industry.

MLA has a stable roster of agencies that it is proud to work with including BMF and UM, both partners for over 10 years. It is that stability that has allowed us to build rock solid...

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