Campaign details
Agency: AFFINITYAdvertiser: FlordisCategory: Health and wellbeing
Executive Summary
Last winter Prospan was the little kid's cough remedy that could.
The Prospan project defied the odds & smashed expectations notwithstanding:
- a relatively tiny budget
- growing competition
- a confused and conflicted target
- one of the hottest winters on record.
With everything stacked against it, a winning combination of finding and leveraging existing behaviours and using big data to build a predictive algorithm, the perfect message was delivered at precisely the right time to concerned Australian mums.
By successfully aligning Prospan with maternal instinct, we achieved...