Australian Government - Department of Social Services: The campaign that got millions of Australians to help prevent violence in future generations

This case study shows how the 'Stop It At The Start' campaign from The Australian Government started a national conversation about perpetuating future violence in a bid to change attitudes and behaviours to reduce future violence against women.

Campaign details

Agency: BMFAdvertiser: The Australian Government – Department of Social ServicesCategory: Not-for-Profit & Cause Related Effects

Executive Summary

"That has been, I believe, one of the most effective government advertising campaigns I've ever seen."

- Malcolm Turnbull, Prime Minister of Australia1

As Australians, we like to think we live in a peaceful, progressive society. But when it comes to violence against women, the situation is anything but. Each week, one woman is killed by their current or former partner.2

Despite previous efforts to reduce violence against women, it remains a huge problem....

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