Campaign details
Agency: BMFAdvertiser: The Australian Government – Department of Social ServicesCategory: Not-for-Profit & Cause Related Effects
Executive Summary
"That has been, I believe, one of the most effective government advertising campaigns I've ever seen."
- Malcolm Turnbull, Prime Minister of Australia1
As Australians, we like to think we live in a peaceful, progressive society. But when it comes to violence against women, the situation is anything but. Each week, one woman is killed by their current or former partner.2
Despite previous efforts to reduce violence against women, it remains a huge problem....