Amalgamated Holdings – Thredbo: a local campaign to weather the worst snow season of all time
Agency | Clemenger BBDO Sydney Rocky Ranallo Creative Director and Art DirectorCraig Moore CopywriterNicoletta de Denaro Senior Strategic PlannerDeborah Muddell Senior Account Director |
Client | Amalgamated Holdings Chris McGlinn Group Marketing DirectorDenise Allardice Senior Brand Manager |
Objective: | Increase market share by developing brand preference through a provocative and highly effective local campaign. |
Results: | For a total investment of $32,000, this local campaign generated over $1,000,000 incremental revenue for Thredbo: a return of over $30 for every dollar spent in... |