Aetna goes mobile to personalize healthcare
Stephen WhitesideWarc
"This probably doesn't come as a shock to anybody, but today the healthcare sector remains very inconvenient from a consumer perspective," Martha Wofford, vp/head of CarePass, at Aetna, told delegates at the Digital Health Summit, held in New York in mid-2013 as part of CE Week. "We've seen a lot of changes that have happened – whether that be mobile banking, or retail shopping, or what you can now do with your phone or online. We still have a real lag in healthcare."
Consumers, it appears, are essentially setting the pace....