Campaign details
Brand: Advertising and Design Club of CanadaBrand owner: Advertising and Design Club of CanadaEntrant company: Zulu Alpha Kilo, TorontoMarket: CanadaSector: Charities & voluntary organisationsMedia channels: Livestreaming, Social mediaBudget: 0k
Executive summary
After 72 years of operating in a familiar, predictable manner, the Advertising and Design Club of Canada (ADCC) faced an existential threat with the arrival of Covid-19. As a not-for-profit organisation, it relies entirely on revenue generated through events to fund 100% of operational costs. With all gatherings and activities cancelled for the foreseeable...