Advanced propulsion and alternatively fueled vehicles

This paper highlights the unique challenges faced by automotive manufacturers as they attempt to market some advanced propulsion technologies, such as hybrid-electric powertrains while simultaneously developing more far term technologies, such as hydrogen-based fuel cells.

Advanced Propulsion And Alternatively Fuelled Vehicles

Obstacles to near term consumer acceptance

Scott MillerMarket Facts Motorsearch andAndrew GrantPegram Walters, International Research and Marketing Consultancy

INTRODUCTION

Between 1998 and 2000, Market Facts Motoresearch fielded several proprietary studies that investigated consumer reactions to a variety of new vehicle propulsion technologies, such as batteryelectric, hybridelectric and fuel cellelectric vehicles. In nearly all cases, the methodologies involved providing consumers with information about the strengths and weaknesses of each of these technologies, and then collecting feedback relative to consumer likes, dislikes and the relevance of the information presented.

What the researchers...

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