Adstats: Cold drinks advertising

This Admap article contains eight downloadable charts representing the highlights of recent Nielsen data on the cold drinks category.

Adstats: Cold drinks advertising

The cold drinks category is the focus of this month's Adstats.

A full PowerPoint presentation of these charts can be downloaded here or click the below links for individual slides.

  • Growth in ad spend by region
  • Cold drinks ad spend by region
  • Total ad spend by product category
  • FMCG ad spend by product category
  • Drinks ad spend by product category
  • Share of cold drinks ad spend by medium and market
  • Cold drinks versus drinks and FMCG
  • Growth in ad spend by product category

Key points include:

  • Cold drinks accounted for 41% of the $27bn...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands