Why we need a no data mining product label
Tara DuveanuNollar
Does Big Data inspire or hinder creative thinking?
This essay was entered into The Admap Prize 2015. For more information visit the Prize page.
Cosmetics buyers were shocked to find out that many of the most trusted brands in the world were still conducting animal testing, even after alternative methods were made available. Many consumers rapidly switched brands, choosing products that used cruelty-free testing methods. Cosmetics manufacturers changed their ways, forced by international legislation and the market's reaction. Many also decided to add a new...