Why procurement departments are interested in media

The head of procurement (purchasing) at Boots describes his department's role, with particular reference to media buying as an example of purchasing which is of strategic importance to the business.

Why procurement departments are interested in media

Julian Coles, head of procurement, The Boots Company, sets out his principles of constructive engagement in media

Julian Coles

It is said that when John Glenn, recently back in space at the age of 77, was asked whether he was afraid about his journey into space the first time, he replied that the idea was not half as scary as the thought that every component of the rocket had been bought by NASA's procurement department at the lowest tender price!

This reinforces the image of anyone with the word 'procurement' or 'purchasing' in...

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