Why brands should embrace the shift to experiential marketing

Offers advice on how experiential might work in different ways for a brand, using examples from the likes of David Lloyd, Jet Blue and The Economist.

Customer experience is not a new concept. However, the idea of leveraging customer experience as a differentiator to grow your business has only recently started to take root. Instead of resetting the dial whenever consumers switch channels, marketers now strive to deliver seamless and relevant experiences across every channel and interaction.

This focus on the customer experience journey is in response to increasingly powerful consumers, who expect companies to understand their unique needs and preferences. These empowered consumers are driven to purchase products and services from companies they perceive as authentic. To meet these expectations, marketers must draw in consumers...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands