Capturing attention in the attention deficit economy
This article is part of a series of articles on capturing attention in the attention deficit economy. Read more.
It is a truth universally acknowledged that anyone in possession of a good broadband connection must be in want of an impressive attention span. The digital world is awash with information and entertainment – a dazzling mix of colours, pictures, videos, text and distraction – all vying for our limited attention. However, the fundamental principles of supply and demand hold true in this new arena, and the less attention we give, the...