Use strategic growth frameworks to establish audiences

Nina Rahmatallah and Katie Casavant

Offers four fundamentals to think about when it comes to combining data for strategic growth frameworks.

The death of demographics

This article is part of a series of articles on how to define and reach the audience. Read more.

OK, so some traditional segmentations may be, in part, responsible for the failing of our industry to truly close the strategy-to-activation gap, but the answer is not to say that segmentations are dead. Far from it, in fact. The right kind of segmentation can help you define your campaign target, then go much further, by creating the very audiences that your media agencies will buy.

By leveraging the right combination of 'buy', 'what' and 'why' across...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands