Capturing attention in the attention deficit economy
This article is part of a series of articles on capturing attention in the attention deficit economy. Read more.
The attention battleground is becoming increasingly crowded, with multiple screens vying for our attention wherever we are. While TV is still the largest video medium by watch time, there has been huge growth in subscription video streaming services, and the average number of YouTube minutes consumed a day continues to grow, hitting 40 minutes per day for adults and 67 minutes per day for 18-24s. The lines between 'traditional' TV content and...