TV and social media: Screening effectiveness

Praveen Kumar Sattarapu

This article explores how brands can keep up with the rise of machines and achieve the best user experience through a combination of TV and social media.

How should TV and social media be used to maximum effect?

This essay was shortlisted for the Admap Prize 2017.

For more information and to read the winners visit the Prize page.

Marketing Category: Automobiles

There have been a couple of interesting 'how technology has infiltrated our lives' moments recently. First, a Google Home Super Bowl TV ad accidentally triggered Google Home devices in multiple houses across the US. And second, waking up the robots… live. Remotely. (Apparently even Alexa did this in the past.)

The only thought that crossed my mind was: will the next series...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands