Trendwatch: Localizasian

The boom that has made Asia an economic powerhouse continues apace in the consumer arena and as a result brands are rushing to appeal to Asian consumers, and none more so than Asian brands themselves, and so driving the 'Localizasian' trend: products made in Asia, for Asia, by Asia.

Trendwatch: Localizasian

Henry MasonTrendwatching.com

Asian consumers have never had higher expectations, while brands across Asia are producing ever more best-in-class products and services. No wonder the thirst among Asian consumers for products and services tailored to their needs – by regional brands who really understand them – is set to grow.

The boom that has made Asia an economic powerhouse continues apace in the consumer arena. According to Ernst & Young estimates, in 2011, Asia accounted for just 14% of global consumer spending; by 2020 its share will be 25%, and by 2030 it will reach 40%. As a...

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