Trendwatch: Localizasian
Henry MasonTrendwatching.com
Asian consumers have never had higher expectations, while brands across Asia are producing ever more best-in-class products and services. No wonder the thirst among Asian consumers for products and services tailored to their needs – by regional brands who really understand them – is set to grow.
The boom that has made Asia an economic powerhouse continues apace in the consumer arena. According to Ernst & Young estimates, in 2011, Asia accounted for just 14% of global consumer spending; by 2020 its share will be 25%, and by 2030 it will reach 40%. As a...