Trendwatch: Digital breadcrumbing

Vicki Loomes

This article explores 'digital breadcrumbing' - services that allow people to embed digital memories in physical locations.

Trendwatch: Digital breadcrumbing

Vicki Loomestrendwatching.com

Connected consumers are generating seemingly endless volumes of personal content. At the same time, they are confident in outsourcing their memories to the digital space. That's why, in 2015, consumers will embrace Digital Breadcrumbing: innovative services that allow them to embed and weave their digital memories into the 'real world', and turn physical spaces or locations into virtual, and fully customisable, pinboards.

Of course, location-tagged content has been around for a while, but digital breadcrumbing is driven not by the need to share, but by the need to start filtering accumulated personal information. Consumers...

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