The human side of advertising

Brinsley Dresden

When the Human Rights Act 1998 comes into force in October, the impact on advertising could be considerable.

The Human Side of Advertising

Brinsley Dresden, Lewis Silkin, looks at the implications of the Human Rights Act for advertisers and the advertising industry

If the popular media image of the men and women of the advertising industry is to be believed, the implementation into English law of the Euro- pean Convention on Human Rights (ECHR) will be of little consequence to them. What interest could such reptilian creatures have in human rights?

In reality, when the Human Rights Act 1998 comes into force in October, the impact on advertising could be considerable. Despite the terminology, the rights implemented...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands