The future for media planning and buying

Describes findings from the updated Media2020 Refresh study, which surveyed more than 250 senior marketers responsible for over £5 billion in advertising investment.

In association with ISBA and IPSOS Connect, the Media2020: Refresh research study explores how businesses are organising themselves to meet the challenges of the rapidly evolving media ecosystem and revisits the themes of the original Media2020 research published in 2015. The report is based on one of the most comprehensive surveys of senior marketing and media decision-makers to date. It reveals where marketers' priorities lie and helps them benchmark their thinking on media expenditure.

It's only 24 months since our original study, but as you will see, Media2020: Refresh clearly shows a media ecosystem, driven by technology development...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands