In association with ISBA and IPSOS Connect, the Media2020: Refresh research study explores how businesses are organising themselves to meet the challenges of the rapidly evolving media ecosystem and revisits the themes of the original Media2020 research published in 2015. The report is based on one of the most comprehensive surveys of senior marketing and media decision-makers to date. It reveals where marketers' priorities lie and helps them benchmark their thinking on media expenditure.
It's only 24 months since our original study, but as you will see, Media2020: Refresh clearly shows a media ecosystem, driven by technology development...