The eight trends shaping online video ads in 2017

This article lists the eight trends that will shape the online video industry in the year to come as the market moves beyond standard formats and towards new VoD platforms.

The eight trends shaping online video ads in 2017

Simon StoneCollective UK

Online video continues to be a rapidly evolving market, moving beyond standard formats to new VoD platforms. These developments offer countless opportunities to create and consume content but first the emerging challenges need to be addressed. Simon Stone of Collective reveals eight key trends that will shape the industry going forward.

The video industry continues to grow at a rapid pace, and digital video is only going to get more important for marketers as a method of engaging their audiences, particularly with its move into new formats...

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