The demands of big data, or the illusion of understanding
Anthony TasgalPOV Marketing and Research
Does Big Data inspire or hinder creative thinking?
This essay was entered into The Admap Prize 2015. For more information visit the Prize page.
"Before we demand more of our data, we need to demand more of ourselves." (Nate Silver)
"A wealth of information creates a poverty of attention". (Herbert Simon)
"People are still under the illusion that 'science' means more data." (Nassim Nicholas Taleb)
"Space is big. Really big." (The Hitchhiker's Guide to the Galaxy)
Introduction
We delude...