The baby boomer cinema-goer

This article discusses the rise of cinema-going amongst the over-55s and analyses how advertisers should adapt to his development.

The baby boomer cinema-goer

Blackett DitchburnDigital Cinema Media

The clichéd media image of the over-55s is of grey hair and cardigans not Mick Jagger, but research in baby boomers' movie-watching habits shows an engaged and informed group that should not be ignored.

We've recently had a fresh and thorough look at everything we know about the cinema audience, triggered by the arrival of the latest findings from the annual FAME (Film Audience Measurement and Evaluation) survey. Among many other interesting and frequently convention-challenging facts to emerge, the growth in the reach of cinema among the older (55-70) audiences stood...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands