The 7 ways marketers can use social media on mobile

This article offers guidelines for marketers to help them rethink how they can best use social media platforms - offering innovations to expand reach at lower cost - to deliver the greatest value to advertisers.

7 Ways to use social media on mobile

Ian EdwardsFacebook

Mobile moments

This article is part of a series of articles on mobile moments. Read more

Recent innovations from Facebook and Instagram have brought new opportunities for marketers to reach larger audiences via their mobile phones throughout the purchase journey and at reduced cost. This article offers guidelines for marketers to rethink how best to use social media platforms to deliver the greatest value to advertisers.

Marketers are increasingly realising that having a siloed strategy for Facebook and Instagram does not make the most of either platform, nor...

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