7 Ways to use social media on mobile
Mobile moments
This article is part of a series of articles on mobile moments. Read more
Recent innovations from Facebook and Instagram have brought new opportunities for marketers to reach larger audiences via their mobile phones throughout the purchase journey and at reduced cost. This article offers guidelines for marketers to rethink how best to use social media platforms to deliver the greatest value to advertisers.
Marketers are increasingly realising that having a siloed strategy for Facebook and Instagram does not make the most of either platform, nor...