Sustainability: Opportunities and challenges for brands – Admap summary deck

A summary of new thinking and best practice on sustainability from Admap.
  • People increasingly see large companies as having a responsibility to the planet and society, so brands that focus on sustainability deliver more growth than those that do not.
  • Corporate responsibility and sustainability strategies aren’t a trend companies can simply side-step and sooner or later, whether through government regulation or public outcry, companies will need to respond.
  • Businesses will shift from the traditional ethos of “take, make waste” and embrace the ‘circular economy’, which puts emphasis on reverse logistics, repair, maintenance, disassembly, end of life, collection, hygiene and labelling.
  • Sustainability requires a long-term view – embed sustainability considerations...

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