Social media’s laggards

YouGov research shows that many FTSE-100 companies are failing to grasp the marketing opportunities of social media.

Social media's laggards

Adèle Gritten YouGov

All age groups want to interact with brands in social media, yet many FTSE-100 companies, particularly in financial services, are failing to grasp the marketing opportunities

The digital decade has been and gone. While social networking has transformed the ways in which people interact with friends, family and colleagues, it has also transformed the ways in which brands, products and services interact with their customers (and vice versa) and the consumer generally. This article draws on various YouGov surveys conducted over the past two years, with a focus on how the social media...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands