Social media: Map social conversations

This article identifies social media conversation patterns that can help brands become more strategic and tactical in the way they seed and encourage the spread of content.

Social media: Map social conversations

Kyle FindlayTNS Global Brand Equity Centre

The fields of network theory and data science have enabled the mapping of social media conversations to reveal important patterns that can help brands become far more strategic and tactical in the way they seed and encourage the spread of content.

Over the past few years TNS has harnessed the power of Big Data to build up a unique understanding of the patterns that emerge when people interact on social media en masse. Using methods informed by mathematics, physics and sociology, we have been able to...

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